June 23-25, 2025

Fuzion is looking forward to participating in the Insurance Marketing & Communications Association’s Ignite 2025 on June 23-25 in Scottsdale, Arizona. Ignite 2025 is the annual conference where the insurance marketing and communications community comes together to share new trends, technology, and techniques important to their field. Speakers from diverse professional backgrounds will cover important topics such as the use of AI and data in improving marketing initiatives, developing and differentiating your brand, and improving communications to resonate with different audiences.

Fuzion will be represented by Debbie Maas, SVP of Communications and Client Engagement. On Tuesday, June 24, Debbie will be speaking along with Amy Rey, Managing Director, Growth and Strategy at Zeldis Research. They will discuss the importance of research in learning more about customer wants and needs and will highlight the difference between quantitative and qualitative research. On Wednesday, June 25, they will dig deeper into qualitative research, discussing different research methodologies and how to effectively use research results. Fuzion’s own research initiatives have provided critical information in developing clear and educational policyholder communications and delivering customized insurance management services. These services fill gaps and support our clients in key operational areas that protect policyholders, mitigate risk, and improve financial performance.